Portfolio Collection

Portfolio Collection

Portfolio Collection

Ad Analytics Dashboard

Ad Analytics Dashboard

About Ad Analytics Dashboard

About Ad Analytics Dashboard

About Ad Analytics Dashboard

Following the successful launch and implementation of Vox Media's Ad Manager, our team tackled an additional effort to enhance the user experience and provide valuable insights. We introduced an Analytics Dashboard, extending the capabilities of the Ad Manager to offer users a comprehensive tool for monitoring their ads, assessing performance, and tracking expenses.

This strategic expansion gave advertisers a real-time overview of their campaigns, enabling data-driven decision-making. The Analytics Dashboard not only complemented the Ad Manager but also demonstrated our commitment to empowering users with the tools needed to optimize and maximize the impact of their advertising efforts across Vox Media's networks and partner platforms.

Following the successful launch and implementation of Vox Media's Ad Manager, our team tackled an additional effort to enhance the user experience and provide valuable insights. We introduced an Analytics Dashboard, extending the capabilities of the Ad Manager to offer users a comprehensive tool for monitoring their ads, assessing performance, and tracking expenses.

This strategic expansion gave advertisers a real-time overview of their campaigns, enabling data-driven decision-making. The Analytics Dashboard not only complemented the Ad Manager but also demonstrated our commitment to empowering users with the tools needed to optimize and maximize the impact of their advertising efforts across Vox Media's networks and partner platforms.

Director, Product Designer

Director, Product Designer

Director, Product Designer

User Experience Design
Prototypes
Data visualization

Support Engineering Team

User Experience Design
Prototypes
Data visualization
Support Engineering Team

Project challenges

Project challenges

Project challenges

  • Extracting the data from ads

  • Prioritizing the data, designing it, and visualizing it

  • Creating a visually appealing dashboard

  • Design and build components to scale the product


  • Extracting the data from ads

  • Prioritizing the data, designing it, and visualizing it

  • Creating a visually appealing dashboard

  • Design and build components to scale the product


Product Wireframe

At the start of the Analytics Dashboard project, I initiated the process by crafting a concise set of wireframes to define the essential data points that would eventually need to be visualized. The complexity of an analytics dashboard made us simplify the data to ensure that users could effortlessly access crucial information without the need to navigate extensively within the product.

This intentional approach minimized unnecessary complexities, allowing for a seamless user experience where the dashboard served as a centralized hub for monitoring and analyzing campaign data.

At the start of the Analytics Dashboard project, I initiated the process by crafting a concise set of wireframes to define the essential data points that would eventually need to be visualized. The complexity of an analytics dashboard made us simplify the data to ensure that users could effortlessly access crucial information without the need to navigate extensively within the product.

This intentional approach minimized unnecessary complexities, allowing for a seamless user experience where the dashboard served as a centralized hub for monitoring and analyzing campaign data.

Design Components

To shape the design direction for the Analytics Dashboard, my initial focus was on designing sets of components to outline the core data visualization requirements. Understanding the nature of the data, I opted for a strategic approach. I shifted towards creating individual visual components that would eventually merge into the cohesive dashboard. This modular approach allowed me to iterate and refine each visual element independently, ensuring they were aesthetically pleasing and aligned to provide our clients with legible data.

This process facilitated a holistic and intentional design process, ultimately resulting in a visually cohesive and user-friendly Analytics Dashboard that met the specific needs of our audience.

To shape the design direction for the Analytics Dashboard, my initial focus was on designing sets of components to outline the core data visualization requirements. Understanding the nature of the data, I opted for a strategic approach. I shifted towards creating individual visual components that would eventually merge into the cohesive dashboard. This modular approach allowed me to iterate and refine each visual element independently, ensuring they were aesthetically pleasing and aligned to provide our clients with legible data.

This process facilitated a holistic and intentional design process, ultimately resulting in a visually cohesive and user-friendly Analytics Dashboard that met the specific needs of our audience.

Product Build

In conclusion, our collaborative efforts in expanding Vox Media's advertising ecosystem culminated in creating a unique and invaluable feature: the Analytics Dashboard. By strategically adopting a modular design approach, we moved quickly and successfully integrated a comprehensive tool within our Ad Manager, offering advertisers a streamlined experience.

This innovative addition simplified the process of running ad campaigns and provided users with the ability to seamlessly monitor and track performance—all within a singular, intuitive platform. The Analytics Dashboard became a significant value-add, enhancing our company's advertising offerings.

In conclusion, our collaborative efforts in expanding Vox Media's advertising ecosystem culminated in creating a unique and invaluable feature: the Analytics Dashboard. By strategically adopting a modular design approach, we moved quickly and successfully integrated a comprehensive tool within our Ad Manager, offering advertisers a streamlined experience.

This innovative addition simplified the process of running ad campaigns and provided users with the ability to seamlessly monitor and track performance—all within a singular, intuitive platform. The Analytics Dashboard became a significant value-add, enhancing our company's advertising offerings.