Hi, I am Justo. I design products that solve complex problems and create positive and meaningful user experiences.
Experienced in crafting meaningful User Experience using data-driven research, user flow studies, design standards, and user testing.
AGILE + SCRUM
Experience working with focused teams in an agile and scrum environments of weekly, biweekly and monthly cycles.
Experienced designing (from concept-to-launch) entier apps/software using the most efficient methods and tools, as well as building design systems and managing global assets.
Experience understanding Design Systems development and enhancement to improve team productivity and communication while scaling products and company goals.
Experience in eCommerce Development across all areas including technical architecture, design, development, and platform management (Shopify, Magento, and Big Commerce).
Experience in company identity. Deep understanding of branding design, logos, typography, layout, color and all things print design.
Tools X Skills
PENCIL AND SHARPIE SKETCHING
SKETCH APP, FIGMA, INVISSION APP, ADOBE CC
WIREFRAMING & PROTOTYPING
CODE - HTML & CSS
FLUENT IN SPANISH
USER INTERFACE DESIGN
Aug 2005 - Dec 2006
McMannus Architects Inc.
Designed product visual for clients and enhanced technical drawings of projects and concepts using Adobe design programs and AutoCAD.
Jan 2004 - Jan 2013
Roots United (DeezShirts)
Founder X Design Director
Founded Roots United Clothing Co. A brand celebrating Latin American culture through high-quality apparel design. I managed concepts, ideas, and product design, as well as supply chain, marketing, and online sales.
May 2008 - Feb 2013
Community Music Center
Marketing Director/Design Manager
Led and managed the marketing department overseeing all design needs. Conceptualized and executed the company's rebranding, creating a new consistent ecosystem of the brand.
Feb 2013 - Aug 2014
MATLAB: The MathWorks Inc.
Sr. Visual Designer / UX Designer
Partnered with technical writers, user interface leads, developers, usability staff, technical marketing, and other members of cross-functional teams to establish a forward-looking framework for the visual appearance of Mathworks products and documentation.
Aug 2014- Aug 2015
Rokk3r Labs (Incubator)
Sr. Product Designer, UX Lead
Held a key role in the development, management, and strategy of three startups. As team leaders, I was in constant search for opportunities to make major contributions to products development, user research, and helped the company evolve into new markets.
Aug 2015 - Dec 2016
Sr. UX & Product Designer
I lead User Experience Design and Product Design efforts to help Fortune 500 companies develop or grow their businesses through customer experiences, helping them bridge the gap between digital and analog and delivering personal and contextual experiences powered by technology and analytics.
Dec 2016- Aug 2018
Sr. Product Designer, UX Lead
I am currently the lead UX and designer for Vertigo App (Launching Spring 2018), where I have completely redesigned the iOS app, and I improved the user experience. I've also worked on managing design systems and assets as well as building team workflow to enhance weekly deadlines between developers and designers.
Photo by @timmossholder