About Vox Media's Ad Manager

About Vox Media's Ad Manager

About Vox Media's Ad Manager

The Ad Manager Tool, developed as part of Vox Media's SaaS initiative, is designed to empower users to create, manage, and optimize advertising campaigns across Vox Media's extensive network and partner platforms. This innovative tool streamlines the ad management process, providing an intuitive interface for users to seamlessly navigate through campaign creation, monitoring, and performance analysis.

The Ad Manager Tool, developed as part of Vox Media's SaaS initiative, is designed to empower users to create, manage, and optimize advertising campaigns across Vox Media's extensive network and partner platforms. This innovative tool streamlines the ad management process, providing an intuitive interface for users to seamlessly navigate through campaign creation, monitoring, and performance analysis.

Principal, Product Designer

Principal, Product Designer

Principal, Product Designer

User Experience Design
Prototypes
Implement Design Processes

Support Engineering Team

User Experience Design
Prototypes
Implement Design Processes Support Engineering Team

Project challenges

Project challenges

Project challenges

  • Concept to Implementation of Ad Management Tool

  • Defining key features of the product

  • Bridge gaps between design and engineering

  • Design and build components to scale product

  • Designing a tool with dependencies from Google Ads and other networks 

  • Concept to Implementation of Ad Management Tool

  • Defining key features of the product

  • Bridge gaps between design and engineering

  • Design and build components to scale product

  • Designing a tool with dependencies from Google Ads and other networks 

User flows

Collaborating closely with the head of product, I played a pivotal role in shaping the direction of the Ad Manager Tool by meticulously crafting multiple user flows. These collaborative efforts were instrumental in consolidating our understanding of user interactions, enabling us to identify critical features and functionalities that resonated with our target audience. We fine-tuned these user flows through an iterative process, aligning them with user needs and overarching business goals.

Collaborating closely with the head of product, I played a pivotal role in shaping the direction of the Ad Manager Tool by meticulously crafting multiple user flows. These collaborative efforts were instrumental in consolidating our understanding of user interactions, enabling us to identify critical features and functionalities that resonated with our target audience. We fine-tuned these user flows through an iterative process, aligning them with user needs and overarching business goals.

Concept Wireframes

Once we had a user flow that met the business needs of the product, I leveraged our insights and transitioned into the user experience design phase for the Ad Manager Tool. The findings served as a compass, guiding the creation of wireframes that laid the foundation for our design. These wireframes became invaluable prototypes, allowing us to test and refine our concepts before delving into high-fidelity designs.

Once we had a user flow that met the business needs of the product, I leveraged our insights and transitioned into the user experience design phase for the Ad Manager Tool. The findings served as a compass, guiding the creation of wireframes that laid the foundation for our design. These wireframes became invaluable prototypes, allowing us to test and refine our concepts before delving into high-fidelity designs.

Product Design

The wireframes in the design process were instrumental in shaping the Ad Manager Tool. This helped me design a frictionless user experience. I strategically planned the hierarchical structure by translating insights from user flows and wireframes, placing key features for optimal user-centric design. This approach paved the way for a seamless transition to high-fidelity design, with wireframes as a foundational roadmap. Through iterative testing and user feedback, the final design emerged as an intuitive and cohesive experience for users hoping to create ads.

The wireframes in the design process were instrumental in shaping the Ad Manager Tool. This helped me design a frictionless user experience. I strategically planned the hierarchical structure by translating insights from user flows and wireframes, placing key features for optimal user-centric design. This approach paved the way for a seamless transition to high-fidelity design, with wireframes as a foundational roadmap. Through iterative testing and user feedback, the final design emerged as an intuitive and cohesive experience for users hoping to create ads.

The Ad Manager Tool project was an extensive and collaborative effort that reflected the dedication and synergy of the entire team. Over time, we found a great rhythm, with each team member contributing their expertise to bring the project to fruition. The collective commitment to excellence resulted in the successful launching of a high-functioning product that met and exceeded expectations. Notably, the Ad Manager Tool significantly impacted ad sales, showcasing a 10% increase in performance each quarter.

I am very proud of this project. I joined this team as the first product designer; aside from having to design and build an ad management tool from scratch, it was also challenging to understand the ad ecosystem at Vox Media and how our networks and partners work to serve our customers' ads.

One of my favorite challenges I faced was helping our engineering team understand design processes so collaboration could be more transparent and inclusive. I created processes that included a cadence of design review, a feedback loop, design support for our dev team, and a transparent decision-making process with stakeholders.


The Ad Manager Tool project was an extensive and collaborative effort that reflected the dedication and synergy of the entire team. Over time, we found a great rhythm, with each team member contributing their expertise to bring the project to fruition. The collective commitment to excellence resulted in the successful launching of a high-functioning product that met and exceeded expectations. Notably, the Ad Manager Tool significantly impacted ad sales, showcasing a 10% increase in performance each quarter.

I am very proud of this project. I joined this team as the first product designer; aside from having to design and build an ad management tool from scratch, it was also challenging to understand the ad ecosystem at Vox Media and how our networks and partners work to serve our customers' ads.

One of my favorite challenges I faced was helping our engineering team understand design processes so collaboration could be more transparent and inclusive. I created processes that included a cadence of design review, a feedback loop, design support for our dev team, and a transparent decision-making process with stakeholders.