I’m a User Experience & Product Designer passionate about solving problems by crafting meaningful interactions using human-centered design.
I thrive working in agile environments with multidisciplinary teams and wearing multiple hats while overseeing different stages of creative development from concept to product launch.
Experience with developing UX design including wireframes, project guidelines and and prototypes with responsive structure for for desktop, tablet, and mobile.
Experience in use cases and company identity. Deep understanding of branding design, logos, typography and the fundamentals layout, color and print design.
Professional experience working with team within an agile environment and also running projects on a scrum structure.
Experience leading eCommerce Development across all areas including technical architecture, design, development and delivery.
Experience implementing company Social Media Strategy, developing brand awareness and generating inbound traffic, encouraging product adoption.
Currently I am a Senior User Experience/Product Designer at Tiny Horse (Los Angeles & North Carolina) where I work with teams to help build result driven experiences that are meaningful to both users and businesses.
Previously, I was a Sr. User Experience Designerat Pricewaterhouse Coopers Digital and prior to that, I was a Senior Product Architect, Lead User Experience Designer at tech start-up Rokk3r Labs where I co-build digital companies in partnership with entrepreneurs. Before Rokk3r Labs, I was a Sr. Visual Designer at MathWorks: The makers of MATLAB & SimuLink, where helped conceive and implement the interface design for MATLAB and Simulink product families. I can keep going, but I am not really sure if you are still reading this. If you are and want to know more, send me a quick note and I will gladly share my full resume.:-)
I worked in the team during the early stages of Hyp3r App and managed 90% of the design direction and user experience. Together with an engineer, we built an MVP within six short weeks and release a beta version to market in a few months.
I worked as a lead designer and concept designer for Juana La Iguana Brand’s first iOS app. During the 8 months sprint, I managed the project start to ship, including working with illustrators, jr. designers and developers to release an award winning kids app.
As a Sr. Product Designer at MatLab, I helped conceive, design, and implement graphics and illustrations for the interface and documentation of the MATLAB and Simulink product families.
Led and managed the marketing department, implementing and overseeing all marketing and design needs. I have conceptualized and executed the company’s branding effort, creating a consistent look-and-feel of the brand, both on print and online.
Founder of Roots United Clothing Co. A brand representing Latin American culture through design. I manage all aspects of the business from ideas, product design, packaging design, product placement, to online sales and ecommerce strategies.
With well over 11 years of experience as a product designer, I have experience in building digital products for mobile, tablet and desktop, as well as traditional print design and branding. These are some examples of my previous work:
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