Product Designer and Lead User Experience Designer with well over 11 years of experience in design, UI/UX Design, prototyping, user testing, and brand management.
Experienced working in agile environments, leading multidisciplinary teams and overseeing all stages of creative development from concept to product launch. This included leading projects ranging from product design, UX strategy and development, to prototyping interactive designs for desktop, mobile and wearable apps.
Experience with developing UX design including wireframes, project guidelines and and prototypes with responsive structure for for desktop, tablet, and mobile.
Experience in use cases and company identity. Deep understanding of branding design, logos, typography and the fundamentals layout, color and print design.
Professional experience working with team within an agile environment and also running projects on a scrum structure.
Experience leading eCommerce Development across all areas including technical architecture, design, development and delivery.
Experience implementing company Social Media Strategy, developing brand awareness and generating inbound traffic, encouraging product adoption.
Currently I am a Senior User Experience Designer at Pricewaterhouse Coopers' Digital Experience Center where together with our creative team, I build digital experience for global award winning companies.
Prior to joining Pricewaterhouse Coopers Labs, I was a Senior Product Architect, Lead User Experience Designer at tech startup Rokk3r Labs where I co-build digital companies in partnership with entrepreneurs. Before Rokk3r Labs, I was a Sr. Visual Designer at MathWorks: The makers of MATLAB & SimuLink, where helped conceive and implement the interface design for MATLAB and Simulink product families. I partnered with technical writers, developers, technical marketing and other members of cross-functional teams to establish a forward looking framework for the UX Design and visual appearance of Mathworks.
I worked in the team during the early stages of Hyp3r App and managed 90% of the design direction and user experience. Together with an engineer, we built an MVP within six short weeks and release a beta version to market in a few months.
I worked as a lead designer and concept designer for Juana La Iguana Brand’s first iOS app. During the 8 months sprint, I managed the project start to ship, including working with illustrators, jr. designers and developers to release an award winning kids app.
As a Sr. Product Designer at MatLab, I helped conceive, design, and implement graphics and illustrations for the interface and documentation of the MATLAB and Simulink product families.
Led and managed the marketing department, implementing and overseeing all marketing and design needs. I have conceptualized and executed the company’s branding effort, creating a consistent look-and-feel of the brand, both on print and online.
Founder of Roots United Clothing Co. A brand representing Latin American culture through design. I manage all aspects of the business from ideas, product design, packaging design, product placement, to online sales and ecommerce strategies.
With well over 11 years of experience as a product designer, I have experience in building digital products for mobile, tablet and desktop, as well as traditional print design and branding. These are some examples of my previous work:
"Justo is a joy to work with. His graphic vision for my company has taken me to the next level"Araceli Walterson: How to Bew Productive LLC
"Justo is always on top of the creative scene and can easily manage different scales of projects. I admire Justo for his dedication and business spirit"Rafael Luna: Principal at PRAUD
"Justo has the capability to see the big picture and is adamant about achieving success in a positive way. He cares about the quality of product design"Evelyn Beato: Boston Latino TV
I am a Senior Product Designer, Lead User Experience Designer and lover of all things tech. I am always open to new opportunities where I can further advance my problem solving skills through creativity. I believe my set of skills and years of experience could be a great asset to any creative design team, software company or start up.
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