Concert is Vox Media’s premium advertising marketplace that gives brands access to high quality publisher inventory, immersive ad formats, and streamlined campaign tools. I partnered closely with stakeholders to design an experience that delivered value to advertisers and strengthened trust between clients and the Vox Media network.

Challenge:

Advertisers needed a unified platform that made it easy to build, launch, and monitor campaigns across multiple publishers. Prior to Concert, this workflow was fragmented, with creative production, campaign setup, and reporting spread across different systems. This created inefficiency, inconsistent brand safety controls, and a lack of transparency for clients.

The challenge was to design an experience that made premium advertising accessible and intuitive while maintaining the quality standards of Vox Media and its publishing partners.

Strategy and Design Approach:

The design strategy focused on clarity, trust, and modular flexibility. I collaborated with stakeholders to define key user journeys, from creative assembly to targeting, approval, launch, and performance tracking. The goal was to simplify complex advertising decisions and give users confidence at every step.

A modular system allowed the interface to support multiple ad formats and campaign types while maintaining a cohesive visual identity and clean, professional layout.

Design, Test and Development

Design:
I created the core flows for building creatives, configuring campaigns, and preparing assets for launch. High fidelity designs established the visual language, layout structure, and component patterns needed to express Vox Media’s premium brand.

Test:
Interactive prototypes were used to validate the workflow with internal teams and early clients. Feedback helped refine labeling, hierarchy, error handling, and the clarity of brand safety guidance. These refinements ensured the experience felt simple, predictable, and aligned with advertiser expectations.

Development
I documented every component and interaction detail to support a smooth handoff to engineering. Working with developers and product partners, we implemented a scalable system that could support phased rollout of new formats, targeting features, and analytics capabilities.