The Ad Manager Tool, developed as part of Vox Media's SaaS initiative, is designed to empower users to create, manage, and optimize advertising campaigns across Vox Media's extensive network and partner platforms.

1. Challenge

Solve for in-house advertising management system to streamline and enhance the efficiency of its real estate agents. The existing process was manual, time-consuming, and lacked transparency, leading to several key challenges:

• Inefficient campaign management – Agents spent excessive time setting up, tracking, and optimizing advertisements.

• Limited performance insights – There was no centralized system to monitor campaign effectiveness, making it difficult to assess return on investment.

• Lack of automation – Without AI-driven recommendations or pre-set templates, agents had to manually refine targeting and budgeting.

2. Design Strategy

Formulated a redesign strategy that prioritizes a simplified user flow, enhanced data visualization for goal tracking, and new features to foster community engagement among users. Developed a detailed design roadmap, categorizing changes into short-term fixes and long-term enhancements, to guide the redesign efforts effectively.

3. Prototype Development

• Wireframing: Undertook the redesign of core app screens and user flows, addressing the audit's findings. Emphasized the creation of a more intuitive and goal-oriented user journey, reducing cognitive load and enhancing the overall user experience.

  
  

• High-Fidelity Prototyping: Leveraged Adobe XD to construct detailed prototypes that brought the new design to life. These prototypes featured a refined aesthetic that aligns with the motivational needs of fitness enthusiasts, showcasing the app's enhanced functionality and interactivity.

  
  

• User Interface Design: Revamped the app's visual identity, incorporating vibrant colors and dynamic elements that motivate users to engage with their fitness goals actively. Carefully selected typography and iconography that resonated with the app's target demographic, ensuring the interface is not only beautiful but also functional.